SCOTTSDALE, AZ, Sept. 8 /PRNewswire-FirstCall/ – Health Enhancement Products,
Inc. (HEPI-OTCBB) announced the appointment of Peter Vitulli, a seasoned
corporate veteran with a combination of Fortune 500 corporate experience and
small/medium growth company expertise, as interim CEO.
Mr. Vitulli’s vast experience includes his current position as Chairman of
Efficas, Inc., a venture backed leading developer and marketer of natural
bioactive compounds utilized for nutritional management of health and wellness
in humans and animals. The Efficas scientific platform and expertise focus on
the immune system and the tools required in identifying, investigating and
assessing effects of bioactives on immune function. Mr. Vitulli spent the
first 16 years of his career at the Quaker Oats Company, most recently as
President of the North American Gatorade business, one of the premier
functional food products in the world.
Mr. Vitulli stated: “I believe Health Enhancement’s Products’ ProAlgaZyme(TM)
represents a break-through technology which will have several health and
wellness applications. My goal is to help the team continue its rigorous
scientific study while simultaneously developing the business strategy to
successfully position ProAlgaZyme as a safe and effective way to address
multiple chronic conditions.”
To view Mr. Vitulli’s complete resume go to:
http://www.heponline.com/PVitulliCV-May2009PDF.pdf
John Gorman, Director of Sales for HEPI stated: “Our company is currently
undergoing the most extensive clinical trials and scientific studies in its
history, which thus far are once again confirming the efficacy of ProAlgaZyme
(PAZ). We need a CEO capable of understanding these results and having the
expertise to bring PAZ to market and to properly prepare us for introduction
to the functional food and pharmaceutical industries. Mr. Vitulli, with vast
experience in both biotech research and product marketing, is the person that
can take us to that next level.”

About Health Enhancement Products, Inc.

Health Enhancement Products, Inc. is an innovative health and wellness company
engaged in the development of dietary supplements, food additives and
ingredients using only pure, all-natural compounds. The Company’s premier
product is ProAlgaZyme (PAZ), a liquid product drawn from living algae grown
in purified water. The water in which the algae is grown is drawn off,
filtered and bottled as ProAlgaZyme.

Safe Harbor Statement

Except for any historical information, the matters discussed in this press
release contain forward-looking statements within the meaning of Section 27A
of the Securities Act of 1933 and Section 21E of the Securities Exchange Act
of 1934. These forward-looking statements involve risks and uncertainties. A
number of factors could cause actual results to differ from those indicated in
the forward-looking statements, including the timing of completion of a trial,
actual future clinical trial results being different than the results the
company has obtained to date, and the company’s ability to secure funding.
Such statements are subject to a number of assumptions, risks and
uncertainties. Readers are cautioned that such statements are not guarantees
of future performance and those actual results or developments may differ
materially from those set forth in the forward-looking statements. The company
undertakes no obligation to publicly update or revise forward-looking
statements, whether as a result of new information or otherwise.
SOURCE  Health Enhancement Products, Inc

Health Enhancement Products, Inc., John Gorman, Director of Sales, (480)
385-3800, john@heponline.com; American Capital Ventures, Inc., IR Contact:
Howard Gostfrand, David Sasso, (305) 918-7000, info@amcapventures.com,
www.amcapventures.com
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