Solvay offers taste tests of new Govanil long-lasting, intense vanilla flavor at IFT 2013
CHICAGO, Jul 09, 2013 (BUSINESS WIRE) — Solvay will offer taste tests of its new intense, long- lasting Govanil(TM) vanilla flavor at IFT 2013 in Chicago from July 13-16. Govanil(TM) is about 20 percent more intense than regular vanilla flavors.
“Govanil(TM) is ideal for bakery and confectionery products. It’s been a smash hit in tests with expert tasting panels because it offers a revolutionary taste experience for consumers,” said Vincent Lajotte, Aroma Ingredients business director of Solvay Aroma Performance.
Solvay, formerly Rhodia, has been the leading reference for vanilla flavors for more than 120 years. The company produces vanillin, natural vanillin and ethyl vanillin in the US and France. A new manufacturing facility in Zhenjiang City, China was recently announced and will come online by the end of 2014.
To try Govanil(TM), visit Solvay at IFT booth 3213 or contact FOCUSTSERV@SOLVAY.COM for a sample.
SOLVAY AROMA PERFORMANCE: Designing vanilla flavors since 1884, Solvay Aroma Performance was the first to synthesize and produce the vanillin molecule on an industrial scale. Solvay is the only producer mastering the whole manufacturing chain — from Catechol to its historic flagship brands Rhovanil(R) and Rhodiarome(R). The Aroma Performance business unit operates facilities in Saint-Fons (France) and Baton Rouge (USA).
As an international chemical group, SOLVAY assists industries in finding and implementing ever more responsible and value-creating solutions. The Group is firmly committed to sustainable development and focused on innovation and operational excellence. Solvay serves diversified markets, generating 90% of its turnover in activities where it is one of the top three worldwide. The group is headquartered in Brussels, employs about 29,000 people in 55 countries and generated 12.4 billion euros in net sales in 2012. Solvay SA (SOLB.BE) is listed on NYSE EURONEXT in Brussels and Paris (bloomberg:SOLB.BB - Reuters).