SHANGHAI, Feb. 20 /PRNewswire/ — After the unprecedented success of the 2008 show, Food Ingredients (Fi) Asia-China will once again run alongside Health ingredients (Hi) and Natural ingredients (Ni), as well as CPhI, P-MEC and ICSE, on 23-25 June, 2009 in Shanghai, China.

The success of the 2008 show underscores an increasing interest in health and natural ingredients. By running all three ingredient shows simultaneously under one roof, organiser United Business Media (UBM) says exhibitors will benefit from unrivalled visitor numbers, while visitors will have access to an exhibitor base that is both broad and focused.

The combined show broke all previous Fi attendance records in 2008 attracting over 17,000 visitors from Asia and around the world. The new format builds on UBMs successful model in the European market where the Food ingredients, Natural ingredients and Health ingredients exhibition continues to attract over 20,000 visitors each year, making Fi Europe by far the world’s largest ingredients trade show.

Fi/Hi/Ni China Event Manager Vincent Brain says, “With concerns over obesity and general health remaining high on the agenda, the co-location of Health ingredients China and Natural ingredients China will enable manufacturers to source ingredients that will make their products stand out to consumers. With innovative products on display and a number of product launches, visitors can find solutions that will give their products a competitive advantage.”

The other factor driving the industry to Shanghai this June is the opportunity to explore the incredible potential of the Chinese market. As Mr. Brain explains, “Whilst the present economic climate has hit consumer confidence, the Chinese food industry is still expected to grow an additional 109% by 2013. China’s new middle class remains a resilient market for international companies looking to protect their revenues as core markets mature.”

In addition to the hundreds of exhibitions, Fi Asia-China, Hi and Ni China 2009 will include a two-day conference programme developed by IUFoST — the leading association of worldwide food technologists. The educational content on offer will give food industry players the opportunity to gain exclusive insight into the dynamic and growing Chinese food ingredients market, while providing excellent networking opportunities with delegates on the cutting edge of food technology development.

Food safety continues to be a key industry concern as well as a significant opportunity for those who can help establish the standard in China. The popular FiPSS (Food ingredients Processing Safety & Services) Pavilion will provide a forum for Chinese food manufacturers to seek advice from providers of traceability, microbiology, processing and quality control products and services to ensure international food safety standards and regulations are being met.

UBM is preparing for a record number of participants again this year. The company attributes this success to its efforts to continually evolve its shows’ content to meet the demands of the food ingredient industry and provide a showcase for growing global markets.

    Show details
    Fi Asia-China, Hi China and Ni China 2009
    June 23-25, 2009
    Shanghai International Exhibition Center
    Shanghai, China

About the organiser

United Business Media is headquartered in London, UK. The office in the Netherlands is the organiser of the world-leading Health ingredients, Food ingredients, CPhI, ICSE and Informex series of food and pharmaceutical ingredients trade shows. The Dutch office also publishes International Food Ingredients Magazine (www.ingredientsnetwork.com) and organises related conference activities. For more information, visit www.ubm.com.

Food ingredients Asia-China, Natural ingredients China and Health ingredients China will take place from 23-25 June 2009 at the Shanghai New International Expo Centre, China.

For more information about visiting or exhibiting at Fi Asia-China, Hi China and Ni China 2009, please call Vincent Brain on + 31 346 559 427, send an email to vincent.brain@ubm.com or visit www.fi-events.com.