Sorbic acid,as one of the key food preservatives has developped fast since the end of 1990s. Nowadays, China has become the world’s largest suppliers for soribic acid and potassium sorbate.

This report is prepared on base of continuous market watch from 1997 to 2000, discussing the situation of sorbic acid and potassium sorbate from all the possible aspects including the manufacturers, production, pricing, import & export, consumption, production cost benchmarking, etc. It is formulated independently by CCM’s professional market researchers, based on the first-hand and primary data which are analyzed by scientific methodology, confirmed with both manufacturers/end users/traders and legal authorities, and presented in a logic way.

In addition:

? In the past years, we kept close relationship with the supplier and conducted the site visit twice in the past years. We add in this report the mass balance of CA production vs. sorbic acid/potassium sorbate production.

? CCM includes an overview of the sodium benzoate production situation and its export situation, which provides an interesting insight into how far potassium sorbate has penetrated the sodium benzoate market.

? In this investigation, CCM has contacted a good size sample of larger Chinese domestic consumers. These end use industries include: sauce, jelly, sausage, cake, cigarette and soft drink (including carbonated and lactobacillus drinks and fruit juices).

? Finally, in the appendix CCM includes summary info, market watch of major producers on the consecutive base. The site visit reports are also included in the appendix.

The aim of this report is:

? to describe the whole picture of sorbic acid related industries in China

? to reflect how the Chinese sorbic acid/potassium sorbate industry grew in the past years

? to uncover how Chinese manufacturers performed in the world market

? to evaluate how competitiveness the Chinese products is

? to predict how this industry will go in the future

? to provide powerful assistance to the strategy group and the management team in making correct decision as how to penetrate the ever-increasing China market and how to catch the maximum commercial opportunities.

This report contains three chapters
– Chapter one: production & market situation
This chapter discusses the sorbic acid/potassium sorbate from commercial point of view.

– Benchmarking on Chinese sorbic acid production cost
This chapter discusses the sorbic acid production from technical point of view.

– Situation of Chinese manufacturers
This chapter summarizes and records the information obtained during the contact with Chinese manufacturers.

Natong Acetic Acid Factory, Wang Long Group,Yongchang Chemical Co. Ltd.,Wuxi Daxin Chemical Co. Ltd.,Hangzhou North-United Fine Chemical Co. Ltd.,Jiangsu Rugao Chemical Co. Ltd.,Fujian Mindong Ruicai Food Additive Co. Ltd.,Guangdong Fengkai Yuefeng Chemical Co. Ltd.,Wuxi Flying Horse Chemical Co. Ltd.,Hanghzou Sanhe Food Additive Co. Ltd.

Executive Summary
Chapter One. Production & Market Information
Part One: Production Situation of Sorbic Acid and Potassium Sorbate
– Sorbic Acid
– Pricing of Sorbic Acid in the Past Years
– Overview of Sorbic Acid Production
– Potassium Sorbate
– Pricing of Potassium Sorbate in the Past Few Years
– Overview of Potassium Sorbate Production
– Toll Manufacturing of Potassium Sorbate in China
Part Two: Export Situation of Sorbic Acid/Potassium Sorbate in the Recent Few Years
Part Three: Consumption Pattern of Potassium Sorbate in China
– Soft Drinks
……
Part Four: Situation Raw Materials — Crotonaldehyde
– Pricing of Crotonaldehyde
– Situation in Jilin
– Import of Crotonaldehyde in the Past Years
Part Five: Mass Balance between Crotonaldehyde, Sorbic Acid, and Potassium Sorbate in the Recent Few Years
Part Six: Relative Information of Sorbic Acid Industry
– Foreign involvement in China
– Standard for Add Dosage of Sorbic Acid/Potassium Sorbate
– Government Policy Toward Limitation of Sodium Benzoate Application in China
Part Seven: The Whole Picture of Chinese Production of Sorbic Acid & Potassium Sorbate
Part Eight: Key Factors and Driven Forces for the Development of Sorbic Acid and Potassium Sorbate in China
Part Nine: Future Forecast on Sorbic Acid and Potassium Sorbate in the Next 5-10 Years

Chapter Two. Benchmarking of Sorbic Acid Production in China

Chapter Three. Appendix: Situation of Chinese Manufacturers
Active Sorbic Acid/Potassium Sorbate Manufacturers (Portfolio of x active manufacturers)
– xxxx Factory
Non-Active Sorbic Acid/Potassium Sorbate Manufacturers (Portfolio of x manufacturers)
Active Potassium Sorbate Manufacturers (Portfolio of 5 manufacturers)
Non-Active Potassium Sorbate Manufacturers – Market Watch in 1997-2000 (x manufacturers)
Newly Found Potassium Sorbate Manufacturers (x manufacturers)
Location of Chinese Manufacturers (Sorbic acid + potassium sorbate)
Name & Abbreviation of Chinese Manufacturers

                                                                                                                               By Robert Miller