DUBLIN–(Business Wire)–
Research and Markets
(http://www.researchandmarkets.com/research/35029e/omega3_fad_or_f) has
announced the addition of the “Omega-3 – Fad or Future? US Report” report to
their offering.

At almost 90%, awareness of the health benefits of omega-3 is quite high amongst
US consumers. In the US, omega-3 is most frequently consumed for its perceived
heart health benefits, whilst growth is being aided by the fact that US
consumers believe a higher amount of omega-3 in necessary for their diet than do
their European counterparts. With sales worth over USD2.5bn, the US has a
particularly sizeable market for omega-3 enriched infant formula.

Coverage

The report will include the following sections:

* Ingredient Overview – A review of omega-3 ingredients available, as well as
key supply structure in the US.
* Market Overview – an overview of the omega-3 market by ingredient and end use
application (food and supplements) in the US.
* New Product Review – recent new product activity in products containing
omega-3 in the US.
* Consumer Attitudes and Awareness – consumer knowledge and understanding of
omega-3 in the US.
* Future Prospects for omega-3 in the US.

From a geographical perspective, the market research will focus solely on the US
market.

Benefits

The report has the following aims:

* To estimate current and likely future food industry demand for omega-3 by type
and end-market in the US.
* To identify the main users of omega-3 in the US food industry, as well as the
types and quantities used by food and supplement manufacturers.
* To identify the supply structure for omega-3 in the US, as well as examine
trends in new product activity.
* To understand consumer attitudes to omega-3 in the US.

Key Topics Covered:

* 1. INTRODUCTION
* 2. EXECUTIVE SUMMARY
* 3. BACKGROUND
* 4. MARKET SIZE AND STRUCTURE
* 5. ISSUES IMPACTING OMEGA-3 GROWTH
* 6. CONSUMER INSIGHT
* 7. Fad or Future?
* Appendices
* LIST OF TABLES
* LIST OF FIGURES

For more information visit
http://www.researchandmarkets.com/research/35029e/omega3_fad_or_f

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009