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Arla Food Ingredients unveils new protein water

27 September 2013 10,460 views No Comment

Global ingredients supplier Arla Foods Ingredients is set to launch a new protein water beverage concept at the Food Ingredients Europe 2013 (FIE) show, this November.

The protein water prototype drink will come in 500ml bottles and contain 25% of the protein recommended daily allowance.

“The attraction of protein as an ingredient has broadened among consumers,” said business development manager for health & performance, Peter Schouw Andersen. “Once the domain of hardcore sports and workout enthusiasts, dairy protein is now seen as a wholesome and nutritious ingredient sought out by mainstream consumers.

“Our protein water has been created to show soft drinks companies how they can tap into this market and reap the rewards.”

Source: Arla Foods Ingredients

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